About Data X You
Empowering businesses with intuitive, intelligent software solutions that transform operations and drive growth
Our Mission
To empower businesses with intuitive, intelligent software solutions that transform operations and drive growth.
Our Vision
To become the leading provider of accessible, AI-powered business software for small and medium-sized enterprises.
Our Story
Data X You began as a consulting-focused business, leveraging our expertise in data analytics, business administration, marketing, and IT development to help small businesses succeed.
Through our work with clients, we identified a critical gap in the market: small and medium-sized businesses needed powerful, intelligent software solutions that didn't require technical expertise to operate or enterprise-level budgets to afford.
This insight led to our pivot from consulting to Software as a Service (SaaS), creating DataXense and FrothHR - platforms designed specifically to address the unique challenges faced by SMBs in data analytics and HR management.
Meet Our Team
The passionate experts behind our innovative solutions
Henry Ventura
CEO
With a background in software engineering and data science, Henry leads our product development and overall company vision.
Roxana Sorto
CMO
Roxana brings extensive marketing expertise, driving our go-to-market strategy and customer acquisition efforts.
Erick Rios
CFO
Erick oversees our financial operations, ensuring sustainable growth and efficient resource allocation.
Our Values
The principles that guide everything we do
Accessibility
We believe powerful technology should be accessible to businesses of all sizes, not just enterprises with large budgets.
Innovation
We continuously push the boundaries of what's possible, leveraging AI and automation to solve complex business challenges.
Empowerment
We design our solutions to empower users, regardless of technical expertise, to make data-driven decisions.
Integrity
We operate with transparency and honesty in all our interactions with customers, partners, and team members.
Customer Focus
We put our customers at the center of everything we do, ensuring our solutions address their real-world challenges.
Excellence
We strive for excellence in our products, our service, and our impact on the businesses we serve.
Our Journey
From consulting to SaaS innovation
Company Founded
Data X You established as a data analytics and business consulting firm.
Market Research
Identified critical gaps in SMB software solutions for data analytics and HR management.
DataXense MVP
Launch of our first product - an AI-powered business intelligence platform.
FrothHR MVP
Introduction of our comprehensive HR management platform.
International Expansion
Expansion to European markets and launch of mobile applications.
Industry Solutions
Development of industry-specific versions for key verticals.
Join Our Journey
Be part of the SMB revolution in data analytics and HR management.